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The Inspiration Behind Aurora Lab

At the heart of our brand is Aurora, a young and passionate fashion designer from New York City. Aurora's love for fashion began in the bustling streets of the city, where the vibrant mix of streetwear, vintage, and Y2K styles inspired her from a young age.

As a student, Aurora was always sketching designs, exploring vintage stores, and immersing herself in the world of fashion. Her notebooks were filled with innovative ideas, blending the bold, rebellious spirit of streetwear with the nostalgic charm of Y2K aesthetics. Despite the demands of her studies, Aurora dedicated countless hours to honing her craft.

collaboration with hundreds of models